Award-Winning Lake Nona Town Center Art Direction
Monumental Mural Design • Apartment Brand Identity
Interior Artwork Packages
Brain Freeze Mural
The award-winning mural design that cascades color onto the second building facade of Pixon Apartments in Orlando, Florida.
With colors reminiscent of vibrant summer popsicles, the pop art color palette inspires memories of chasing down the ice cream truck and browsing an array of colorful frozen treats stacked behind icy doors.
The design gives the building the appearance of varying height and emerging towers, creating a skyline that varies from the architecture of the building. This is paired with a metallic painted wave that changes color dependent on the time of day and melts into a seamless shimmering sky.
Winner in the category of Out-of-Home Ambient Media, Brain Freeze leaves a lasting impression, installed on the Pixon Apartments building in Orlando, Florida.
The exterior of the multi-family apartment complex in Orlando.
I designed the wordmark and sign design featured at the front of the building.
From concept to installation, I managed the process of adding vibrancy to Lake Nona with my monumental mural.
The strategy for the placement of the mural was based off of roadside locations in Lake Nona Town Center, and I worked in tandem with executive leadership to source the painting team.
I gave detailed direction for the installation of the mural with the painting team, Samantha’s Walls.
Enter, Pixon chalkboard.
A sophisticated twist on upscale apartment living; Pixon is located in Lake Nona, Orlando, Florida. The interior features a 30-foot wide chalkboard wall that proudly displays this mural that I had the opportunity to create.
The mural is an other-worldly rendition of a geometric application that is created from my Pixon wordmark.
This chalkboard wall plays multiple roles, being both a welcoming art piece and a creative twist on environmental signage.
While still under development, the Pixon brand needed a visual solution. The team knew Pixon would be a unique, iconic, and trendsetting. To reflect this in the wordmark, I designed a geometric sans-serif type anchored by two squares, reminiscent of pixels. Though the name Pixon was taken from a street name found in London, pixels were used as a visual representative in the logo from similarities in the names.
I created the brand identity to reflect colors of the architecture and coloring of the building. The vibrancy is balanced by neutrals, with the vibrant colors reflecting the active lifestyle of the community.
The Sherman Williams blue was an existing color on the facade of the building. To contrast, I conceptualized a bright orange sign to be incorporated in the construction. The bold, oversize sign meshes with the active Lake Nona Town Center.
