The Lake Nona Brand

I have been the genesis of the modern Lake Nona brand, bringing a vibrant touch to all aspects of the brand, from placemaking and art to events and photoshoots.

I direct our internal creative agency, as well as vendors and clients, in implementing the Lake Nona brand strategy. I have shaped and evolved the foundational Lake Nona brand over the past decade, directing everything from identity systems to photography to full-scale brand expression for the 17-square-mile master-planned community.

I concept and direct annual 3-day shoots for both Lake Nona and Sunbridge, aligning internal teams, partners, and talent to deliver cohesive brand storytelling.

Brand Logo Designs and Signage Design

Custom wordmarks created for multiple Lake Nona entities, with creative direction on branding, as well as signage design.

Designs crafted to resonate with the vibrant Lake Nona community.

Integrated Campaigns for Lake Nona and Sunbridge communities

Creative Direction for container concepts including brand design, signage design and menu design, at Boxi Park.

Lake Nona Brand Guide that I strategically evolved for the master-planned community.