Creative Direction for Master-Planned Communities

The Lake Nona Brand

I have been the genesis of the modern Lake Nona brand, bringing a vibrant touch to all aspects of the brand, from placemaking and art to events and photoshoots.

I direct our internal creative agency, as well as vendors and clients, in implementing the Lake Nona brand strategy. I have shaped and evolved the foundational Lake Nona brand over the past decade, directing everything from identity systems to photography to full-scale brand expression for the 17-square-mile master-planned community.

I concept and direct annual 3-day shoots for both Lake Nona and Sunbridge, aligning internal teams, partners, and talent to deliver cohesive brand storytelling.

Brand Logo Designs and Signage Design

Custom wordmarks created for multiple Lake Nona entities, with creative direction on branding, as well as signage design.

Designs crafted to resonate with the vibrant Lake Nona community.

Integrated Campaign Direction

The Sunbridge Brand

Our sister community to Lake Nona, Sunbridge is a nature-forward master-planned community. I have directed the evolution of the Sunbridge brand including social media campaigns, advertisement campaigns, brand guide updates, collateral design, and branding for the not-for-profit Florida Headwaters Foundation initiative.

Social Media Digital Ad Campaign for Google and Meta Ads with Motion Design Direction

Florida Headwaters Foundation

I designed the brand identity for this ancillary Sunbridge brand.

Florida Headwaters Foundation Inc. serves as a pioneering not-for-profit cornerstone and is dedicated to establishing a culture of understanding and appreciation of the natural world within the Sunbridge community that can be passed on to future generations of Floridians.

Sunbridge is the region’s first 'naturehood,' integrating the community within the preserved natural landscapes and protected waterways connected to the bordering protected natural lands.