Lake Nona and Sunbridge Video & Photoshoot

I coordinated with our internal team, multiple community partners, sourced talent, scheduled with the photographers and videographers, and was director of the 3-day long shoot.

The Lake Nona Brand

I have directed the evolution of the Lake Nona brand over the last nine years.

For every touchpoint that the Lake Nona brand touches, I have guided the direction that the current brand vision holds.

From logo development of Lake Nona stacked logo, Lake Nona Town Center, LN. and Lake Nona West - to the application of all of these logo wordmarks that I have crafted.

Applications entail color usage, with the expanded color palette I have selected based off of Lake Nona events as well as architecture in the area, including my iconic Prismatic Mural that I designed, which is now a cornerstone of the Lake Nona identity.

Further applications expand into web UI UX design, which has correlating brand colors for community categories, as well as brand tenants, that I crafted as well.

The wholistic approach to the brand vision that I have executed has been strategically implemented and thoughtfully designed to represent the future-forward vibrant community.