Lake Nona and Sunbridge Video & Photoshoot

I coordinated with our internal team, multiple community partners, sourced talent, scheduled photographers and videographers, and directed the 3-day long shoot.

I have guided the direction of the Lake Nona brand vision

The Lake Nona Brand

I have directed the evolution of the Lake Nona brand over the last nine years.

From logo development of Lake Nona stacked logo, Lake Nona Town Center, LN. and Lake Nona West -

to the application of all of the logo wordmarks that I have crafted.

—————

Applications entail color usage, with the expanded color palette I have selected based off of Lake Nona events as well as architecture in the area.

This includes my iconic Prismatic Mural that I designed, which is now a cornerstone of the Lake Nona identity.

Further applications expand into web UI UX design, which has correlating brand colors for community categories, as well as brand tenants, that I crafted as well.

The wholistic approach to the brand vision that I have executed has been strategically implemented and thoughtfully designed to represent the future-forward vibrant community.

Brand Logo Designs and Signage Design

Custom wordmarks created for multiple Lake Nona entities, with creative direction on branding, as well as signage design.

Designs crafted to resonate with the vibrant Lake Nona community.

Creative Direction for container concepts including brand design and signage design and menu design, in Boxi Park, Lake Nona.