Creative Direction for advertisement campaigns for both Lake Nona and Sunbridge in Orlando.

I worked with stakeholders to understand the need for new digital ads, and created a direction based on an eye-catching updated look and feel. My designs represent the vibrant communities with extended brand guidelines that I crafted for the properties.

I then directed an agency on my concepts to build out production design on the ad campaign in all digital sizes.

 

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LN. Brand Identity

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Web Design Direction