Lake Nona Live - Lake Nona’s music festival concert series. Original branding, logo design, stage design, signage design, wristband design, merch design, and more!
Oh What Fun! A Holiday Festival features a flurry of festive activities for the whole family. The brand has a whimsical vintage personality to mesh with the concept of the event.
Lake Nona Town Center will transform into a true winter wonderland with one of Central Florida’s only outdoor, open-air skating rinks surrounded by Christmas trees, twinkly lights, a mailbox for letters to Santa and everything we love most about the holiday season.
Lake Nona’s annual 5K recently completed its 14th annual race around Lake Nona with more than 1,300 walkers and runners.
The event required a refresh on the rebrand to include an H20 Water Party element which I added into the wordmark. The overall branding was designed to be fresh with inclusion of whitespace and a bright pop of teal to represent the daytime water party aspect of the event, as compared to the event that was previously at night.
Designs for Oktoberfest Festival that features Lake Nona’s iconic Beacon transformed into a beer stein. Designs include social media and signage around the event includning stage scrim design to match the event branding.
In November, Lake Nona hosted its inaugural Town Harvest, a fall-themed event featuring extra-large tractors, opportunities for themed family photos, food trucks, stilt walkers, a bounce house and much more. There was a need to advertise the event around the Lake Nona community, and the Town Harvest poster campaign was created. The posters were hung in local shops and businesses around Lake Nona and features illustrated elements to play off the activities at the event. The colors reflect the fall season with rich pumpkin tones and contrasting aubergine and yellow hues. Use of symmetry and attention to detail with halftone texture and star patterning create an eye-catching duo of posters. There were a total of 850 attendees at the event, proving the success of the poster campaign.
