Healthcare & Tech Innovation
Creative Direction for Brand Systems & Marketing that Supports Strategic Long-Term Goals for Innovation
I collaborated with Orlando Health for the leAD health tech fund to develop a cohesive brand identity. This process involved strategic research, visual identity development, and messaging alignment to ensure consistency. By understanding the fund’s target audience and positioning in the market, I crafted a brand that resonates with investors, healthcare professionals, and innovators. The result was a distinctive and credible identity that enhances brand recognition and strengthens its presence in the competitive health tech space.
Full brand identity design, including:
Logo, signage design, and custom artwork for the start-up accelerator space.
Custom blue vinyl wallpaper design featuring dragon fractals and graph-defined mathematical acceleration.
Printed canvas of hand-painted circuitry artwork to bring the space together in both concept and environment.
I have worked with the Innovation Foundry team to create designs for complex medical solutions, ranging from brand identity, logo design, packaging design, presentations, products, and more.
Project List to Support Goals
