The Lake Nona Brand

I have shaped and evolved the Lake Nona brand over a decade, directing everything from identity systems to photography and full-scale brand expression for the master-planned community.

I concepted and directed a 3-day shoot for Lake Nona and Sunbridge, aligning internal teams, partners, and talent to deliver cohesive brand storytelling.

Brand Logo Designs and Signage Design

Custom wordmarks created for multiple Lake Nona entities, with creative direction on branding, as well as signage design.

Designs crafted to resonate with the vibrant Lake Nona community.

Creative Direction for container concepts including brand design, signage design and menu design, at Boxi Park.

Lake Nona Brand Guide that I strategically evolved for the master-planned community.