Creative Direction for

TavistockUS.com and LakeNona.com

I managed agencies, an in-house creative department and cross-functional teams to deliver brand new websites for Tavistock.

It was vital to give specific design direction to the Development Team of the agency so that they had specific design details to reference for a seamless web design. I built upon existing brand guides from Lake Nona to bolster the modern design that supports the many categories within the website.