Lake Nona Impact Forum
I created the core brand identity for the Lake Nona Impact Forum, centered on a ripple concept that visualizes how ideas create expanding, real-world impact. I also direct photography on-site during the event.
This concept became the foundation for a living brand system, scaling across physical environments, digital platforms, and global campaigns.
As the forum has grown into a major stage for influential voices - including Jeff Bezos and Neil deGrasse Tyson - I continue to lead creative direction, guiding agency partners and ensuring the brand evolves while maintaining a cohesive vision.
Lake Nona Live
A signature music series brand I concepted and directed, with a brand system spanning identity, stage design, signage, and merchandise.
For the Jazz Series of this music festival, I created hand-crafted paper cutouts that I used to create the logo. This gave the brand an energy-filled art aesthetic.
Oh What Fun! A Holiday Festival
A large-scale holiday experience. I have led years of brand development, including logo design, identity systems, signage, merchandise, and environmental applications.
Run Nona
I shaped the brand over multiple years, introducing a refreshed identity and H2O-inspired wordmark to reflect a shift from night race to a vibrant daytime experience.
Lake Nona Event Calendars
Awarded Silver at the 2020 American Advertising Awards (District). Reimagined Lake Nona’s quarterly event calendar into What’s Happening 2019—a hanging, portable format with a refreshed identity, seasonal graphics, and a scalable layout system.
Wine Lounge Passport Design
