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Brain Freeze - Monumental Mural

Winner of 2022 Gold : Ambient Media - American Advertising Awards

A natural reaction when your body tells you to take a moment and slow down. The optical illusion of depth and movement on this monumental mural alludes to a similar instinctive reaction.  Passerby’s and drivers may slow down to get a longer glimpse into the dimensional towers. 

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 With colors reminiscent of vibrant summer popsicles, the pop art color palette inspires memories of chasing down the ice cream truck and browsing an array of colorful frozen treats stacked behind icy doors.

 The design gives the building the appearance of varying height and emerging towers, creating a skyline that varies from the architecture of the building. This is paired with a metallic painted wave that changes color dependent on the time of day and melts into a seamless shimmering sky. 

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The painting team I worked with to manage install of the environmental design.

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