I worked with the marketing team to manage content and design on many pages including: Find a Home, Life & Culture, Town Center, Commercial, Resources, and News. The website has audiences of both consumer facing and business facing, with a goal to draw residences and guests, along with new business development.
It was vital to give specific design direction to the Development Team of the agency so that they had specific design details to reference for a seamless web design. I built upon existing brand guides from Lake Nona to bolster the modern design that supports the many categories within the website.
