CARISSA BLOEMEKE
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Reimagined: Pier Sixty-Six

My custom hand-crafted wordmark and creative direction worked in parallel to the construction renovation, reflecting the iconic beauty of the property.

With its iconic spire-topped tower, amenities, marina, and exceptional waterfront location, the South Florida waterside resort commands a distinction as the social harbor of Fort Lauderdale. Its marina serves as the oceanic gateway into the yachting capital of the world, creating a seamless connection between land and sea, marina and destination. Providing a world-class tropical haven for locals, guests and visitors to feel welcome and drift away in sanctuary, discovery and connection.

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Directing the Iconic Brand

I created the original design direction for the brand in-house, then directed multiple agencies to bring the iconic look to the finish line. This includes club branding, interior artwork, advertisements and graphic design.

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The original logo shown below

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Promenade Window Vinyls for 2024 Ft. Lauderdale International Boat Show, covering the entire lower floor of the Condo Building.

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The Original Wordmark Concept

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The finalized logo


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 The custom wordmark is created using geometric forms, and these forms create mid-century modern shape patterning that is used throughout the branding.

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The iconic spire top of the hotel inspired the branding with a simplified crown icon to represent the architecture.

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Signage design utilizing the refreshed brand.

The signage highlights the new, modern approach to the branding by using a mixture of light neutrals and blues that mimic the seaside beauty of the property. The crown icon is utilized in a subtle nod to the architecture of the spire. Polished materials elevate the wayfinding to the five-star hotel standard of the property.

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Cornhole Design for Events

Pier Sixty-Six Groundbreaking Event, 2020

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