• 1 •
Final Logo
The final logo I created that was chosen by the team for the master Lake Nona Town Center brand.
The direction and objective of the logo was to allow the Lake Nona Waves lockup to remain significant in the hierarchy, with no additional icon element. A brand mark was explored in two other icon explorations, which will be Options 2 and 3.
In this logo, geometry from the height and widths of both word marks play off one another to allow for purposeful measurements.
• 2 •
Option Two
The initial logo concept that I created for Lake Nona Town Center.
The hexagonal shape was inspired by a geometric patterning element in the breezeway of the Town Center. The monogram of Lake Nona is within the shape, using 2d geometry to create an Op Art-inspired style icon. The monogram is minimal yet bold enough to remain recognizable and be used in many branding scenarios.
• 3 •
Option Three
An unchosen logo concept that I created for the Lake Nona Town Center.
This logo was created with direction of incorporating a building landscape with waves. To allow the logo to remain strong and recognizable, it was created with simple geometric forms and bold lines. The mark created can be scaled to all different sizes, from signage to business cards, yet still remain symbolic.
