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leAD Sports & Tech Accelerator

Custom artwork I designed for the MS2 innovation co-working space was inspired by the concept of the space itself. leAD Sports & Health Tech Partners sources, funds, and drives growth of early-stage sports & health tech startups globally. leAD was founded in 2016 and was inspired by the legend of the sports industry Adi Dassler.

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The location is dubbed ‘MS2’, which is the formula for acceleration. The large-scale wall vinyl design is taken from that idea in a visual form. Geometric graphs of acceleration along with dragon fractals in a grid layout with connecting color-coded lines to each conference room make up the design of the artwork. Each conference room has a color associated with it in both name and interior design, and the lines extending from each room match that room’s color.

Additionally, the oversize canvas in the café area features hand-painted circuit board textures, combining the idea of technology and humanity at a crossroads. The hand-painted texture gives a human touch to what is an inanimate computer part.

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