The original logo shown below
The custom wordmark is created using geometric forms, and these forms create mid-century modern shape patterning that is used throughout the branding.
Pier Sixty-Six Hotel and Marina refreshed Color Palette
The iconic spire top of the hotel inspired the branding with a simplified crown icon to represent the architecture.
Signage design utilizing the refreshed brand.
The signage highlights the new, modern approach to the branding by using a mixture of light neutrals and blues that mimic the seaside beauty of the property. The crown icon is utilized in a subtle nod to the architecture of the spire. Polished materials elevate the wayfinding to the five-star hotel standard of the property.
Pier Sixty-Six Groundbreaking Event, 2020
