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Pixon - Branding & Custom Art

I designed the brand as well as interior custom art pieces for the art-focused modern apartment complex. The concept of pixels was used in both the logo and the art, with the use of squares and op-art inspired grid layouts.

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Enter, Pixon chalkboard.

A sophisticated twist on upscale apartment living; Pixon is located in Lake Nona, Orlando, Florida. The interior features a 30-foot wide chalkboard wall that proudly displays this mural that I had the opportunity to create.

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The mural is an other-worldly rendition of a geometric application that is created from the wordmark that I created for the Pixon brand. This chalkboard wall plays multiple roles, being both a welcoming art piece and a creative twist on environmental signage.

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While still under development, the Pixon brand needed a visual solution. The team knew Pixon would be a unique, iconic, and trendsetting. To reflect this in the wordmark, I designed a geometric sans-serif type anchored by two squares, reminiscent of pixels. Though the name Pixon was taken from a street name found in London, pixels were used as a visual representative in the logo from similarities in the names.

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In addition to the chalkboard mural I created when the building was under construction, the development team inquired if I would like to work on murals that would be in the fitness room, an amenity that residents would have access to. I designed a vinyl-printed wallpaper mural for the gym which includes bright, energetic colors and geometric forms to invoke motion. Both the color and composition was inspired from existing assets of the building, the colorful exterior facade, as well as the geometry found in the logo and art around Pixon. I also hand-painted the bathroom to be a drip galaxy design, to both mesh with the lobby chalkboard as well as the gym vinyl wallpaper. The bathroom was meant to be a take on a simplified design, using only black and white with an avant-garde approach of painting the ceiling instead of the walls.

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The vinyl I designed for the wall mural in the gym was created to motivate those working out in the space, using a different take on the Pixon brand while still keeping the modern design aesthetic. There was also a request for a hand-painted mural to be added to the bathroom so I hand painted a galaxy drip mural that also utilizes dots that represent stars or pixels.

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The brand required a color palette that reflected the architecture and coloring of the building, as well as the active lifestyle of the community. The Sherman Williams blue was an existing color on the facade of the building and was requested to be in the brand palette, so to contrast, a bright orange was incorporated. To balance these bright pops, I paired the colors with a selection of neutral and cool tones.

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Images of the mural in process.

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Other chalkboard murals that I had the opportunity to work on

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